Mobile Apps are the third generation of WWW websites

The Internet is changing its face all over again and this time, there are two factors that are acting like an ideal driving force and bringing a momentum to this change. The first factor is the varying “Consumer Demand” and the second factor is the “changing technical environment” of the medium of access.If we have a look at it from an Indian perspective, we find an interesting picture that is running the show. The culture of websites is heading towards a premature decline and Mobile Apps are complementing regular websites.

Understand the three phases Website, Interactive website, and Mobile apps

 Most people think that these are three platforms competing with each other, however, it is incorrect, here we would like to mention about the “changing Technical environment” of the medium of access. If we consider the case of India then we find that at the turn of this century, people were accessing a website for Contact info, people were displaying the nature of their business and their USPs on the website. Then came the second phase which was all about transactions and E-commerce, this was a flourishing phase when more and more websites rolled in and started monetary transactions.

 Amazing growth to stun industry pundits

Web experts were expecting a great deal of growth in the penetration of websites. It took place, businesses went online, we saw the e-tailing revolution happening. According to a report published by “India Goes Digital,” in the year 2011 E-commerce market in India was at a whopping 28000 crores. It is a quite a number considering the fact that we embraced E-commerce practices in India around 2007 and currently it is in the state of “Confidence Building measures” of various sectors. People are afraid of frauds; they are worried about the privacy of their confidential data, etc. In the year 2015 it increased at a healthy rate of 30 percent and now you can assume the needs of websites, you can foresee the needs of many businesses and services.

Mobile apps are only a diversion in the way

The second decade of the 21st century saw the emergence of Smartphones, it was a revolution. Smartphone is an easy way to access the things and it ensures round the clock accessibility. However, these screens have a limitation, they are smaller in comparison with the regular screens and this is why web developers come up with Interactive web designs, these designs were friendly with various smartphone screens and loss of information and disturbance in the scrolling was minimal.

Go interactive and be effective

During the first three years of the second decade, Mantra of “Go Interactive” went viral in the Indian business sector. Google and other search engine algorithms also created a buzz when they said that new algorithms would be more interactive websites friendly. It was a difficult phase for companies because factors like speed of connection and screen size came out as a restriction. Interactive websites solved the problems a great deal but they were not serving the purpose well. The reason was simple, www interface was designed for information, it was meant for first-time customers or prospective consumers. Interactive websites, on the other hand, were designed to create an ease for the existing customer and update him with the offerings. E-commerce practices were acting like an additional feature.

Mobile Apps are the latest to the point frontier for business 
Another interface of Mobile Apps came in existence. In the last three years, it turned out to become the game changer of sorts. It emerged as an interesting interface for the users of Android and Apple OS. Mobile Apps changed the focus of the business community. They came out after a lot of research and were designed in accordance with “Consumer demand.” India is the second largest country in the terms of internet users. A big percentage of users are accessing the internet through mobile phones, concepts like net neutrality are knocking the doors of this country. Mobile Apps certainly hold the future but you cannot deny the importance of Regular websites and Interactive websites.

Striking a correct balance with the help of Digital marketing is the key here

Digital marketing is a vast term; it covers many things like your SEO operations, maintenance of your website, interactive website and Mobile App. Hiring www.narvi.in can help you strike a balance with the three mediums of a website, interactive website and Mobile App. They can also help you in digital marketing and keep your business updated by acting like a digital arm of your business setup. They are aptly experienced to protect you against the ever-changing trends of the internet and help you in generating some advantage points from them.

Click! - Can make it or break it

We’ve all been on the receiving end and the sending end. Once sent cannot be taken back, one click of a button might lose quite a lot for us. Emails have become a part of our routine, but why are customers not paying attention to our promotional mails in their inbox. Is it not impactful enough to grab their attention for a few seconds?


It is a tiring job to create an effective email marketing strategy. But, if done properly it could do wonders. Here are some tips to help you turn your business around with that one click:

1. The Perfect email marketing provider can change the perspective about your company. It takes money and efforts to find the perfect one but, when you do it will be worth it. For saving some time on your end AWeber, Constant Contact and MailChimp are some providers you can always approach.

2. Clear Unnecessary expired contacts off your database. Some tools that might help you with this process are Jigsaw, D&B and StrikeIron. These tools will crosscheck every bit of information and update you on the available options.

3. Keep Opt-In options for customers on your website and other relevant interaction sources. Let customers choose, it will be easier to get acceptance from the email provider.

4. Plan your Move! Your email is 1 out of the 1200 emails sitting in his inbox. You need to make sure you attract him. Relevant content, creative yet simple design layout, eye-catching but, less images and more interest areas for the customer will make it to the top surely.

        5. Don’t just leave! The customer will have a few seconds to spare for you. So, don’t leave the follow up options on him. Offer some sort of call of action- either a time to speak further, or a link to some information.

        6. Shareable Contents! Embedded Icons and links will give customer the provision to share  amongst social walls.

7. Last and the most Important! Keep analyzing your data. A lot can be learnt from analytics. How many sent? How many opened? How many shares? How many responses? All these questions will help you build through your marketing strategy.

8. Email marketing software: With this tool you can easily upload a list of data and send it. The tool helps you to grow your list but not spam it .

Email marketing is considered to be primitive but, can still be one of the most effective marketing strategies if played with properly. Keep monitoring customer reactions and you shall max it!

Source : LinkedIn 

Viability of Print Advertisement and Digital Advertisement

‘Necessity is the mother of invention’ nowadays is quoted as ‘invention’ is mother of necessity in the business world.

Nowadays, people experience new things every day. The current market invents interesting things to satisfy the requirements of the user and making life easier for them. It is only though advertisement people recognize these goods. The demand is created only through advertising through different media. The two main modes of advertising are print media and digital media, the backbones of commerce industry.

 
Traditional advertising or print advertising is more effective for enhancing business at a local level. When it comes to print media advertising, circulation plays a vital role. The more circulated a printed publication is, the larger section of readers receives advertisements. The downside of print advertising is that even if placed in well-known and largely circulated publications, the advertisement may simply go un-noticed. Sometimes to counteract the lackluster readership response to a print advertisement, a company should post the advertisement in a relevant magazine. 

Digital advertising helps to generate a wider geographic net toward a specific kind of customer. The major advantage of digital advertising is that it is an affordable cost form of advertising and is more easily acceptable for a specific fixed budget amount compared to the fees required for the publishing an advertisement in print. One of the most important features of digital advertisement is that the digital ad can be interactive that can take the form of a simple video clip, a brief game or even an interactive video game sponsored by some advertiser, depending upon budget constraints. Interactive ads provide a more memorable experience for the advertisement viewers than printed advertisements.

Pros of Print advertisement and Digital ads 

 In this era of high technology, print ads still have their place as effective medium to generate good marketing value of a product or service and even improve sales. Whereas, digital advertisements are best option for companies having fixed budget, a digital advertisement offers an advertiser a greater control over its viewers. Hence, less money is wasted on the viewers who have no interest in the particular advertisement. The print advertisements are particularly effective since anyone can afford a newspaper, even the poor, whereas computers and digital ads require a certain level of affluence to access. One can generate useful marketing information with digital advertising, since most proprietary systems of digital advertising offers additional information on user trends and successful referrals. To make a larger impact on readers, an attractive, full-page advertisement in the print media is necessary, since smaller advertisements are more easily ignored by readers. But overall digital ads are the best suited to most retail and remote service-based business needs.
The Indian market is estimated to be worth US$ 18 billion by 2017. With increasing brand awareness and purchasing power among-st the youth, especially in small cities, spending by Indian consumers is expected to grow four times to US$ 4.2 trillion by 2017. Such high growth potential in consumer spending attracts keen interest in different marketing and strategy initiatives.

India has 120 million internet users who spend approximately 16 hours per month online. Time spent online has a significant association with digital advertisement on internet which may help grow online advertising. The digital advertising market is fastest growing segment in India.

The online advertising market in India is expected to touch Rs 3,000 crore in 2015 from Rs 2,000 crore in 2014. Of the current Rs 2,750 crore, digital advertisement market contributes the large part. Search advertisements constitute nearly 38 per cent of total advertisement followed by display advertisement at 29 per cent. The Internet's share in total advertising revenue is estimated to grow to 16 per cent in 2018. Online advertising or digital advertising which was estimated at Rs 3,000 crore in 2014, could rise nearly threefold to Rs 10,000 crore in five years, increasing at a compound annual rate of 28 per cent.

The interesting fact is that Indians paid Rs 25,200 crore to access the Internet in 2014, a figure greater than the Rs 22,000 crore that print medium garnered in subscription and advertising.

Source: LinkedIn

Why Social Media Marketing is better than Search Engine Marketing?

There are a number of ways to get visitors on one’s website. The basic, which individuals and business, almost have to struggle while investing their money and time are into search and social.  One has to understand this for conducting business in the Internet world. One is always in a conflict which is better than the other or only one needs to be pursued and not the other for online marketing.


Some pointers to understand whether social media marketing is better than search engine marketing:

Recommendations from peers on social media - People in the age group of 18-26 use recommendations on social sites in researching a product before buying it which has become an online trend. Social media like Facebook, Twitter or Google+ work on peer recommendations with a like on the page. This will be seen by other connections and will help grow one’s business and get discovered by more people with the approval seal.

Criticism - With search engine results, there are negative things that show up or otherwise nothing is displayed. Online reputation is crucial for business to survive if bad reviews, reports, or other damaging articles show up then it could affect business. The solution to this is that whenever one comes across criticism on social media, one ought to turn those comments into compliments by reverting to it as soon as possible. This is essential for the current and potential customer to know that one cares about everyone’s satisfaction with one’s business.

Having one’s way with the target audience - With Facebook advertising, Stumbleupon ads, Promoted Tweets and advertising on social media, one could put business content in front of social media audience. This in turn gets visitors on one’s website, Facebook page and as well as visibility for one’s business on social media platform.

Better management of reputation - One can optimize social media marketing with help of search engine results too with reputation management. If one is concerned about their online presence then social media is the way.  Social profiles that normally rank well for businesses include Facebook, Twitter, Google+, YouTube and LinkedIn. If the only online content created by one appears on the first page when someone searches for the brand name, then one is well on their way to creating a great first impression. This prevents negative results and creates stronger brand presence.

One has seen how social media marketing is better than search engine marketing. Now let’s see how search engine marketing can help social media marketing:

Optimization strategies - Utilization of keyword is essential for social media. Many people search for particular keywords on social media; one could use different tools to do this. This will help update one’s status updates and bio information for search in social media.

Improve one’s on-site presence - Social media profiles have customizable tools that are profile name, description, image which can be tweaked for better search optimization. This will help for better branding and keyword placement for digital marketing. 

Finally, to conclude search and social media have to be in juxtaposition as search is not getting replaced by social but is supplemented by it.  In contemporary times, it is essential to set up one’s social media presence so one needs to plan one’s strategies for effective business presence online for longer time. It does not matter whether the visitor to the site comes via social media presence or via site search results and then goes back to social media reviews but having a presence on search and social is unavoidable.

The Good, Bad and Ugly Side of Facebook Marketing

A lot of social media stalwarts have hinted at the fact that “Facebook ads” may be using bought likes whilst suggesting that it is a legitimate way to engage users. However, a lot of customers are disappointed because even though they get the ads, they don’t get the legitimate users that they are talking of. Instead, they get fake likes from fake profiles or from like farms owing to which the percentage of engagement goes down. This obviously doesn’t go very well with the business owners who sign for paid advertisement on Facebook. They want what they have rightfully been told is theirs.



What is rightfully theirs then? Facebook markets its ad campaign as a legitimate way of gaining real users that will actually like and interact on the page on a genuine note. Yet, if Facebook itself indulges in bought likes and like farms and fake profiles etc. then what is the whole point of it? One of the raging proofs of this fact is that Facebook didn’t delete a single fake profile that it discovered. Is there any reason for that now? Yes, there is no need to state the obvious. If common sense prevails, it is easy to understand. 

So, how then one should be using facebook in order to make it useful for business? Remember those days when facebook ads weren’t into play and it still worked wonderfully? Well, let’s take you back into time and explain some basics that will get you more fans and more engagement rather than just a handful of bought likes and no one to engage with. The whole point of facebook page is more business and bought likes will not get you more business. Here are ways through which you can get more business –

Make it Look Attractive
A properly filled page with all the details, a good profile picture and a good cover photo will take you places. Why not give it a try? Title your page well and fill all the details correctly. Enter the sub-category of your page properly. You should enter entertainment, business, building material, travel etc. depending upon what your page is. 

Updates
Update your page regularly. There is no need to create a page if you aren’t going to keep it active. Add interesting updates with beautiful pictures around it. If possible, make your updates open ended questions all the time and see what you get? For, open ended questions entice people to answer and answer, they do.

Seeding
This is the most important part of the job because this is where you actually reach out to the clients. On forums and other pages that are similar or related, add comments that are insightful and helpful and see where this takes you. You will soon find that you have high engagement and a great client list without actually having to put an ad.

At the end of it all, don’t forget to advertise and promote your business on your page itself. Upload new products, offer discounts and free goodies to get more customers.

Convenience, Conversions and Contracts; The 3 Important C of Online Marketing

Being Lazy ain’t Bad Anymore, the “Convenience” of Online Marketing

Online marketing has gone from becoming a rage to becoming a norm. It is impossible for a business to survive these days without entering into the realms of online marketing. However, it isn’t for nothing that online marketing has gained so much popularity. There are more than enough reasons to it. One of the major reasons for online marketing to have spread like wildfire is that it eases the effort to a great extent. It brings everything on the platter within the confines and comforts of the 4 walls of your house. However, for businesses, this means a neck to neck competition. 


Everything is provided to the customers on a platter. Obviously, the customer shall first get attracted to the platter that looks the most appealing. If the appealing platter is user friendly, you have gained yourself a loyal customer for the rest of your life. It isn’t said in vain time and again, customer is indeed the kind and the needs and priorities of the customer need to be kept in mind prior to anything else. A well decorated platter with a user friendly interface would mean an appealing and easy to use website. This means that the business shall need a web designer and a web developer. 

However, simply creating and developing a website will not do, one will also need to market their website around or else there will never be sales. Thus, it is but obvious that the creator of the website shall best know how to advertise his or her work. Thus, it is best to hire a single individual or a single firm for all digital services. This will not only cut down costs but minimise risks. Moreover, if anything at all goes wrong, you know where to look at. One of the biggest benefits of internet marketing is that the shop never shuts down. You can shop at 3 am in the night if you want. 

Hence, it is necessary that the website be a once and for all thing and need not be changed time and again. Yes, it is necessary that the website be that well made. Thus, from design to interaction, everything should be picture perfect. Also, you don’t have to hire a 24*7 person in order to keep your business running. If your website is running, your business is indeed running. Hence, keep your website well maintained and up to date. Thus, things not only got as easy as a click for your customers but also for you. You don’t have to run around your shop, showing one dress after the other to your customers. They shall pick whatever they like from the collection that you have displayed online. 

Sold Out! That’s what all Businesses want for their Product – “The Conversions”
These are the benefits of online marketing in a nutshell. There is a whole lot more to it. For instance, it doesn’t just make things easy and convenient; it also helps in increasing conversions and thereby, improving the profit margin. If you are reaching out to the right target market, nothing can stop you from making very high conversions.

If you have made an attractive and user friendly website and at the same time have put in efforts to hit on the target market, 90% of your job is done. The other 10% is the “Wow” factor that will help you become a brand and you will seen find customers coming to you instead of the other way round. 


 Prevent Contractions in your Business, “Contract” the Right People!
For instance, make sure that your website is never broken, hasn’t fabricated any details and is to the point. If you are going to give intricate details on your website, the users shall get bored and leave. Hence, keep it simple and interesting enough. When it comes to details, you need to necessarily give some of them such as your own address and phone number. For, if the users have a problem, they’d know where to go. 
Otherwise, it is fairly difficult to trust online buying. All the more so, since it became an utterly common thing.

However, if you hire different people or different agencies for each of your services, it’d be difficult to pull all your strings together. More often than not, such businesses fall apart. Hence, when things are so complicated, it is best to put in one trusted person into picture instead of bricks and fragments from here and there. As it is often said “Too many cooks spoil the food” and nothing could be further from the truth. Isn’t it but obvious that if more than the required number of people work at something, it is a sure shot ruin?

Why Twitter is One Hell of a Search Engine


Twitter, like all other social media portals, is also a platform for promotion but there is more to it. It helps incredibly as a search tool. Surprised? Well, it is true! People usually use popular search engines such as Yahoo or Google to look for people, companies etc. However, have you tried twitter instead? In fact, you will find your SERP improving if your twitter content has been formatted correctly. You can use hash tags and get real time results on twitter. Also, it makes interaction fairly easy. For instance, if you are looking for some fashion companies or anything related to fashion. You need to put #fashion in the search box and you will get a plethora of results.  
 
As unexpected and as unreal it may sound, Twitter and the search engines have a secret eloped marriage. Hence, if the keywords used on the search engine are correctly used in Twitter content, your twitter handle will definitely show up on the search engine. As much as social media helps in targeting new customers, it also helps in retaining the old ones through new and innovative methods. Thus, a social media platform like twitter comes with an extra bonus of high SERP if it has been used correctly. This can set your traffic booming in absolutely no time! Also, this way twitter turns out to be more helpful in comparison to mainstream search engines such as Google or Bing.

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